Traditional out of home advertising requires an upfront investment for a set minimum number of screens. The cost is fixed and typically out of reach for small and medium enterprises.
Most digital advertising can only be booked for an extended period of time several months in advance. This makes it prohibitive for short term campaigns and excludes the opportunity for spontaneous advertising.
Most digital advertisers only offer screens in established spaces. Once campaigns are set they cannot be altered to respond to situational or environmental factors such as increased outreach for for an ice cream brand during a heatwave.
Currently digital outdoor advertising is confusing. It is largely unclear who to own what screens, how to book a campaign and what to do if there is a problem or error with the execution. It is not always possible to track campaigns in real time.
HYGH connects owners of public displays with advertisers in a peer-to-peer fashion. The HYGH platform empowers everyone to become an advertiser, regardless of advertising competence or company size. Our easy to use app turns any screen into a highly flexible ad space, be it a tablet located at a convenience store checkout, a TV in a small shop window, or a professionally mounted outdoor billboard in Times Square.
How the HYGH Platform benefits advertisers and display providers
Anyone can easily create a campaign regardless of tech and design skills using our platform.
Campaigns can be scheduled to an exact minute and seconds.
Displays can be booked in a radius such as 10KM around a certain location, for example a restaurant.
Our campaign dashboard enables advertisers to get real-time analytics of the current status, impact, costs, etc in real time.
Anyone with a screen in a public place such as a restaurant or a shop can earn passive income by showing advertisements in their place of business.
Displays may enable cross-promotion between different businesses and be a catalyst for increasedbusiness.
The display providers can display their own content on his display devices free of charge.
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Our easy to use platform is highly flexible to the needs and budgets of advertisers: campaigns can be hyper local or widespread. They can be funded to run across an extended period of time or at peak periods only such as rush hour. Every campaign is responsive in real time, and can be changed in real time as well to react to current events as they unfold, such as weather and changes in traffic flow.
The Display-Provider can now start earning money and play their own advertising campaigns on the HYGH platform free of charge. In exchange for this free feature, the HYGH Network collects statistical data per connected display, which gets used to improve the performance of the platform.
Our in-built analytics enable you to get live feedback and monitoring tools for your advertising campaigns. You can compare campaigns across the platform both historically and specific to location to ensure that you are getting the best reach for your advertising spend.
- Pre-STO launch.
- HYGH attends World Economic Forum.
- Stable release of the HYGH Player.
- Demo Day at the Greentech Festival.
- Launch of pilot program in Berlin.
- STO launch on June 7th.
- Algorithm and pricing strategy market tested.
- Setup of Ad Operations team.
- Onboarding of Regional Partners.
- Launch of display verification process.
- Live campaigns are fully autonomous.
- No major technical complications/delays.
- Market entry in Germany, South Africa, and select countries.
- 5,000 displays under contract.
- Avg. display revenue per day: 10 €.
- Expanded IT infrastructure and services.
- New market entries.
- Avg. display revenue in Germany: 20,07 €.